BIG KNOCKOUT BOXING
Creating a
knockout brand.
Creating a knockout brand
BKB is a new combat sport that promises to deliver more action and more knockouts than traditional boxing. This new style utilizes The Pit, a small circular arena where fighters battle toe-to-toe which forces them to engage one another with nowhere to run. We were part of a small team that was tasked with developing the BKB brand, and establishing its digital presence ensuring that it came out swinging and effectively stood out from the crowd.
BKB is a new combat sport that promises to deliver more action and more knockouts than traditional boxing. This new style utilizes The Pit, a small circular arena where fighters battle toe-to-toe which forces them to engage one another with nowhere to run. We were part of a small team that was tasked with developing the BKB brand, and establishing its digital presence ensuring that it came out swinging and effectively stood out from the crowd.
Key Art
Key art
BKB needed a look that would capture the attention of fight fans and effectively communicate what made it unique. We created the keyart which was used across print and digital. The execution focused in on the The Pit, where two fighters duke it out. Bold typography and gritty textures paired together giving it an underground look and feel.
BKB needed a look that would capture the attention of fight fans and effectively communicate what made it unique. We created the keyart which was used across print and digital. The execution focused in on the The Pit, where two fighters duke it out. Bold typography and gritty textures paired together giving it an underground look and feel.
Website
The responsive site needed to educate fans on what made it different from traditional boxing. Yellow infographics against a dark and ominous background were used to clearly call out the sports main differentiators. The site also promoted upcoming events and drove Pay-Per-View and ticket sales, as well as provide a video/photo gallery and fightcard stats.
Templatized event tune-ins
To streamline productivity, we designed responsive templates to be used for the various BKB event promo banners that utilized dynamic countdowns and drove sales.
To streamline productivity, we designed responsive templates to be used for the various BKB event promo banners that utilized dynamic countdowns and drove sales.
To streamline productivity, we designed responsive templates to be used for the various BKB event promo banners that utilized dynamic countdowns and drove sales.
To streamline productivity, we designed responsive templates to be used for the various BKB event promo banners that utilized dynamic countdowns and drove sales.
To streamline productivity, we designed responsive templates to be used for the various BKB event promo banners that utilized dynamic countdowns and drove sales.
