DIGITAL MEDIA GROUP
DIGITAL MEDIA GROUP
An entertainment powerhouse
An entertainment powerhouse
The Digital Media Group was DIRECTV’s internal agency responsible for creating the digital experiences and marketing that entertain its 20+ million subscribers. In an effort to attract the industries hottest talent, DMG needed to establish its presence as a creative, full-service digital agency.
The Digital Media Group was DIRECTV’s internal agency responsible for creating the digital experiences and marketing that entertain its 20+ million subscribers. In an effort to attract the industries hottest talent, DMG needed to establish its presence as a creative, full-service digital agency.
Website
Website
We designed a responsive site that showcased the awesome work that DMG did, as well as the talented people behind it. We wanted to reinforce that DMG is a team of entertainment fans, who are passionate about creating digital entertainment experiences.
Photoshoot
In an effort to mitigate any negative preconceptions around in-house agencies and them being “too corporate” and bland, we photographed the team and captured its wide range of quirky and unique personalities.
DMG got swag
DMG got swag
We took things further by amping up DMG’s interior space with illustrative wall murals that enhanced the decor and inspired the team. They consisted of all things DMG, namely their love for entertainment and digital. We also had some fun creating t-shirts and tote bags that were given out at internship/job fairs as well as fellow employees.
