DIRECTV NOW

DIRECTV NOW

TV you love.
Now on your terms.

TV you love.
Now on your terms.

With cord-cutting being a growing threat to traditional TV, AT&T launched DIRECTV NOW—a live TV streaming-only service that offers more channels than any other streaming service, without the added equipment costs, hidden fees and long-term contracts. This is the entertainment you love, now on your terms. We were the team responsible for developing DIRECTV NOW’s digital presence.

With cord-cutting being a growing threat to traditional TV, AT&T launched DIRECTV NOW—a live TV streaming-only service that offers more channels than any other streaming service, without the added equipment costs, hidden fees and long-term contracts. This is the entertainment you love, now on your terms. We were the team responsible for developing DIRECTV NOW’s digital presence.

Video Marketing
Experience

Video Marketing
Experience

DIRECTV NOW’s responsive marketing site needed to feel revolutionary with a bold attitude—constantly driving home that this was live TV you can stream, when and how you wanted. Video content throughout made available programming the hero, while also making it feel as though a user was flipping through their channel guide and viewing live TV as it aired.

DIRECTV NOW’s responsive marketing site needed to feel revolutionary with a bold attitude—constantly driving home that this was live TV you can stream, when and how you wanted. Video content throughout made available programming the hero, while also making it feel as though a user was flipping through their channel guide and viewing live TV as it aired.

DIRECTV NOW partnered with brands like Apple, Roku and Amazon to offer free streaming hardware with prepaid subscriptions to their service. We created responsive site template that could be easily repurposed for these multiple offers as well as any future ones.

DIRECTV NOW partnered with brands like Apple, Roku and Amazon to offer free streaming hardware with prepaid subscriptions to their service. We created responsive site template that could be easily repurposed for these multiple offers as well as any future ones.